Flat iron

Steam, titanium or ceramic: which flat iron should you choose?

All three technologies straighten, but they don't treat hair the same way. The right choice mostly depends on your hair's thickness and texture.

Steam irons for thick, curly and coily hair

The Hotsteam releases steam that keeps hair hydrated while you straighten, for a softer, glossier finish with less dryness. Dual voltage (110-240 V) makes it travel-friendly.

Titanium plates for fast straightening

Titanium heats up quickly and spreads heat evenly. The Bora Bora and Classic irons suit normal to thick hair and busy routines.

Ceramic plates for fine hair

Ceramic provides gentler, steadier heat. The Fidji iron is a good choice for fine, coloured or fragile hair.

What temperature should you use?

Start low for fine or damaged hair, then increase gradually for thick or curly hair. All our irons have an adjustable temperature on an LCD screen. Always use a heat protectant.